Alexander Dunn

San Francisco, CA

Contact

alexander.dunn31@gmail.com

Links

LinkedIn
Portfolio

Professional Summary

Product-led growth strategist, brand builder, and creative operator with 8 years experience across GTM, product marketing, and customer engagement. Proven ability to build from zero to one, scale programs, and drive measurable revenue impact. Strong track record across B2B SaaS, HR tech, and early-stage ventures.

Experience

Sense

AI-Powered HR Tech SaaS, Series D

2022–Present

Product Growth Manager

2024–Present

  • •Founded Product-led Growth and Customer Marketing functions from scratch; increased feature adoption by 400% through segmentation, onboarding, and in-product guides
  • •Designed and deployed lifecycle messaging and in-app experiences, increasing conversion to premium features by 3x

Product Marketing Manager

2022–2024

  • •Led GTM positioning for AI-powered automation tools; developed technical content including blog posts, case studies, and white papers
  • •Built a scalable Voice of Customer engine, fueling marketing and sales channels with case studies, reviews, and customer stories. Drove industry-leading ratings on G2 & Gartner through 600+ user reviews
  • •Created sales enablement materials (battle cards, pitch decks, competitive positioning) in close partnership with Sales, Product, and CS
  • •Worked across teams to translate complex technical capabilities into clear, compelling value propositions that drove adoption

Carv Performance Institute

Luxury performance ski camp in Aspen, CO

2022–2024

Fractional Head of Marketing & Ops

  • •Drove 12x revenue growth in Year 1 and 3.5x in Year 2, by launching an all-organic growth engine with no paid spend
  • •Established full brand identity and content system, leading to exponential organic traffic and social growth
  • •Scaled team from 3 to 12 coaches and sold out all camps, including international expansion to Austria
  • •Built repeatable referral and content loops that powered bookings, feedback, and customer retention

Accenture @ Snap Inc.

Digital Advertising Management

2020–2021

Ad Account Manager

  • •Managed $2M+ in ad spend across Retail, Food & Beverage, and Professional Sports clients, drove performance by optimizing creative strategy and platform alignment
  • •Consistently grew client ROAS by up to 5x and ad spend by 2-3x within 3 months

Daversa Partners

Executive Search for VC-backed Tech

2018–2020

Consultant/Senior Consultant

  • •Led 20+ retained executive searches, primarily for VC-backed startups across Seed to Series C
  • •Placed C-suite and VP-level hires across AI, SaaS, and deep tech, often within 90-day search windows
  • •Partnered with portfolio companies from Sequoia, a16z, and Benchmark, working closely with founders and investors
  • •Built search strategy and candidate pipelines for roles including CEO, CTO, CRO, VP Product, and VP Engineering
  • •Developed founder-facing pitch materials, conducted competitive org mapping, and managed up to 6 concurrent retained searches
  • •Drove repeat retained searches with multiple clients

Freelance Product Marketing & Brand Design

Grounded Wine Co., Base State Longevity, The Noble Ranch

  • •Delivered brand identity, design systems, print + email campaigns, and onsite activations
  • •Supported local launches, high-end rentals, and experiential events with bespoke creative and GTM strategy

Skills & Tools

Skills

Product Marketing
PLG Strategy
Lifecycle Marketing
GTM Launches
Product Adoption
User Research
AI Strategy
Copywriting
Partnerships
Customer Success
Brand Strategy
Graphic Design
Web Design
Social Media
User Experience
Recruiting
Video Production
Photography
Illustration

Tools

Figma
Adobe Creative Suite
Hubspot
Salesforce
Amplitude
Intercom
Framer
Chameleon
Shopify
Klaviyo

Education

St. Lawrence University

BA, Business & Economics

NCAA Lacrosse

Student Athlete Advisory Committee